If you have a business, you can bet you need a solid marketing strategy. Wellness marketing is no different from the fact that the marketing strategy has to be strong.

The competition out there is fierce and the wellness industry is growing. There are many businesses doing it right and we have clear a path for some of the spotlight and the attention of our potential customers. This can be extremely difficult and can take some time, but with the right strategy, it’s possible.

Every marketing strategy is very different. Every business is different, even from their competitor that is in the exact same industry and sells the exact same product. It all requires a different strategy. Let’s talk about how wellness marketing is different than marketing other industries.

What is wellness marketing?

Wellness marketing is a marketing strategy for a business that is in the health and wellness industry. This could be anything from yoga studios, to chiropractors, to wellness bloggers!

If your business helps people better themselves or their life in some way, it’s likely you belong in the wellness category. This means you’ll have some special approaches your marketing is going to require and it’s important that you don’t skip over them in order to have the most successful marketing strategy possible.

Here we will go into what some of these special approaches are and how you can implement them into your marketing strategy.

Wellness marketing is personal. The person selling it matters.

When you are helping someone address or fix a problem in their life, it’s personal. And depending on what you’re selling, it can have some emotional strings attached to it. Some of your customers or clients might have been begging for something to help them for years.

With this kind of impact, you have to be something special to play such a special role in their life. Since wellness marketing can be a lot more personal, the person selling it is a big deal.

How to be more personal with your wellness marketing strategy

To be more personal, you have to build a personal brand. You have to show your audience who you are.

Some ways you can do this is by implementing video and audio into your marketing strategy. These are great ways to give your audience an idea of who you are. By hearing your voice, seeing you and getting an idea of what you are like, your potential clients or customers will feel more connected to you.

You can do this through starting a podcast, Facebook live, Instagram stories or creating YouTube videos. The point is to just get started and allow the world to get an idea of who you are so you can build more trust with people. This will lead to more sales and clients.

Testimonials can make or break wellness marketing strategies

Remember how I said this stuff is life-changing stuff? I mean, you know this. That’s why you’re dedicating your life to it. I’m sure it’s not a surprise that people will want to see some proof that you have what it takes.

They say facts tell, stories sell. Testimonials can be a great way to build trust with strangers.

How to add testimonials to your strategy

The first thing you want to do is gather testimonials. These can be written, videotaped or recorded. The most obvious place you want them to be is your website for starters. Once they are on your website, you can also add them to social media and make posts thanking people for their kind words.

If you have a local google or yelp business listing, a youtube channel or podcast, you can also use reviews as testimonials to point out as well. You can read reviews in your podcast or YouTube video and thank the reviewer for taking the time to share their experience. Just be sure to not overdo it and weigh down your content with testimonials. A sprinkle here and there is perfect!

Your own story is just as important in wellness marketing

With the importance of stories in mind, don’t forget to include your own.

Some people say they don’t care what you’re selling until they know why you’re selling it. Your story has the ability to inspire others. When people watch others overcome their obstacles, they often trust that person to help them do the same. It also can inspire them to get started on the new journey of overcoming their current obstacle in life, and that’s where you come in.

Ways to include your story in your wellness marketing

When you have your story down, create different versions of it. You want there to be a long version, a short version, and a small, straight-forward snippet. When you have these different variations, you can piece them into different parts of your marketing.

The longer version should go to the “about me” section on your website. If you don’t already have one, make sure you add it. These pages tend to get the highest traffic on websites, because like I said, people want to know who they’re buying from.

For the shorter versions, you can include these on landing pages, Facebook ads, Instagram posts and in your digital products you provide. These can be tucked into all of your marketing copy so your audience has a better idea of why you do what you do. This will make a huge difference in conversions and build a more intimate relationship with your audience.

Social media plays a major role in wellness marketing

One place people love to share their wellness journeys, suggest products and search for solutions is social media. With hashtags and promotions, it’s become a way to be discovered. It’s also a really great way to give people an idea of who you are on a more personal level. There are also so many new ways to create and deliver different forms of content from photos to short videos, live videos and more!

How to start using social media more in your wellness marketing strategy

To start social media strategies, you need to have one. If your time is limited, you can start with 2-3 platforms to start building. Choose these platforms based on what you perceive your strengths to be.

If you have a great eye for photos, go for Instagram. If you’re great on video, start YouTubing! I do recommend Instagram to at least be one of your platforms to focus on, as it is growing more and more every day and the engagement is great. With Instagram stories, people are spending more and more time-consuming Instagram content every day. Knowing that these pieces of content will go away in 24 hours, people are spending the time to consume it all right away.

Once you have chosen the platforms, you must be intentional. Every post must have a purpose and bring value to the audience. A trend I notice with my clients is they think once they have an account and post enough, followers will just flock to them. Unfortunately, that’s not how it works. It takes hashtag research, building quality posts and interacting with MANY other people on a consistent basis to build a following.

It takes patience, but it is worth it.

Wellness marketing must-haves

If you would like some more tips on your wellness marketing strategy, I put together a full guide of the TOP non-negotiables when it comes to a wellness marketing strategy. Download the full guide below!

Help with wellness marketing strategies

Marketing strategies can be tough, but once you get started, you will see how to change and adjust your strategy to make one that works for you. The important part is that you start, and once you do, things start to fall into place and you create a rhythm.

If you need guidance or a full marketing strategy, contact me to get started.