For anyone experimenting with digital marketing, using marketing funnels is a must. If you have a website or some sort of digital marketing in place, you probably already have a marketing funnel and just don’t know it. While there are so many pieces to a marketing funnel, I wanted to touch on why you should use Facebook ads in your marketing funnel. Facebook ads have so many perks, I feel any marketing strategy is not complete without one.

Just in case you aren’t familiar with online marketing funnels, I’ll go over what they are and why you should have them before diving into Facebook ads.

What is an online marketing funnel?

An online marketing funnel is a process a user goes through to take the action you want them to take. This could be to sign up for your services, join a Facebook group or buy your product. When setting up a marketing funnel, you create each step you want the user to go through to guide them straight to a conversion.

Why should I have a marketing funnel for my business?

A digital marketing funnel can grow your business in some incredible ways. The biggest reason is that they are automatic. That’s a big deal.

The pieces set up for a marketing funnel can be set up once and left alone for quite awhile until it’s time to go in and make it better or update it based on your sale priorities. This means you can focus more on perfecting your product, service or business instead of finding customers and clients.

When done right, marketing funnels can create some impressive conversion rates. The step-by-step process can add education and trust throughout the user’s journey in a way that makes them take action.

Why you should use Facebook ads in your marketing funnel

Now that you have an idea of what a marketing funnel is and why you should have one, let’s talk about how Facebook ads fit into marketing funnels.

Typically Facebook ads would be at the beginning of the marketing funnel, but this isn’t always the case. It can also be used as a retargeting campaign to multiply the efforts of a campaign you already have running.

Each of these five reasons is still relevant no matter where in the funnel they fall. Learn about these benefits of Facebook ads and consider adding them to all of your marketing funnels for enhanced results.

1. It’s affordable and underpriced attention

Compared to so many other types of marketing, traditional and digital, Facebook ads are incredibly affordable. This is especially the case when you take the distribution and reach into consideration. Facebook ads can reach so many people in comparison to such a great price. In my experience, moving budget from other marketing efforts into Facebook ads has always been a good move. The ROI is a tough one to beat!

2. Facebook ads provide tools that are easy to integrate into any marketing funnel

Facebook ads are pretty intelligent and they have the ability to do so many things, they can easily integrate into any marketing funnel system. There are so many Facebook ad objectives available to you, that I’m convinced there is no marketing funnel it can’t work with. To find out more about how to choose the right Facebook ad objective, you can check out my post about that here.

3. Facebook ads offer great tracking and insights

Facebook ads track everything in a really easy-to-understand format. They make it simple to build various reports of all the insights you could think of. Along with their own ad insights, you can use the Facebook pixel to track various events such as web traffic, purchases, form submissions and much more. You can even upload your own analytics to integrate with theirs. With all of the tracking options, you can be sure you are making strategic decisions based on real data in your Facebook campaigns.

4. Facebook ads can reach anyone and everyone

I’m sure you’re aware that these days, just about everyone is on Facebook. The world has changed and regardless of most people’s habits, likes, dislikes, age, etc., most people have a Facebook and are scrolling through news feeds on a daily basis. You can be sure Facebook has an audience for you that will reach your desired audience. If you want some of the best audience ideas for wellness businesses, you can take a look at those in depth here.

5. Facebook ads offer specific targeting

Along with the various audiences Facebook offers, Facebook allows you to get incredibly specific. It’s really impressive how much Facebook knows about everyone. I know this is controversial, but as a marketer, this is a great thing for Facebook ads. We are able to deliver the right content to the right people that are actually interested in our type of product or service. Having this as a tool can really make a difference in conversions and help grow our businesses and marketing funnels significantly.

Facebook ads help

Growing your wellness business is no easy task. There is a ton of competition out there, and while I think Facebook ads could really help you out and be a great start to your marketing funnels, sometimes you might need a little help to get started. If you have any questions, don’t hesitate to reach out! I can help you put together a strategy for your Facebook ads that you can implement and let it do its magic!